A group of students, along with myself as Publicity Chair, founded the UC Irvine Outreach Clinics in 2008 to bring free healthcare to underserved, uninsured patients in Orange County. This was a massive undertaking, and our services included blood lab analyses, primary care check-ups, a stocked pharmacy with free medications, and referral services. The clinic later expanded to include opthalmology and psychiatry services. We were the first such student group to offer this at the University of California, Irvine, with support from the university and the School of Medicine and School of Nursing.
I created the brand identity in Adobe Illustrator, using paintbrushes to emphasize the art and compassion of medicine, and softening the stick-person into more fluid shapes. I wanted them to appear victorious, holding up a heart — since it reminded me of the passion and energy that drives my friends (especially in the PRIME-LC program for the Latino Community) to work with underserved, underprivileged patients. read more→