Three new Bravo! rapid bus lines to open 2010, with a possible link to UC Irvine

During last Wednesday's OCTA customer roundtable, the unofficial word from staff members was that rapid bus service couldn't begin this year because implementing it means dipping from the same financial pot as local service. They're hoping to launch both the Westminster Line and the Harbor Line at the same time in June 2010, and then the Brea-Irvine rapid bus later in 2010.

 

Some other tidbits:

  • Staff are recommending alternating every other trip to UC Irvine. This will come a long way in linking students to the airport, the medical center, and South Coast Plaza. This will come just in time as UC Irvine's new East Campus Housing — with 1,763 beds — opens in late 2010. The bus route proposal still needs to be presented to the board of directors and approved by them.
  • Word is that their original marketing concept of having a "Red Line," "Green Line," and "Blue Line" didn't fly with the Board of Directors, so OCTA may now base the lines' names off their streets. Their only problem: the bus from Brea to Irvine runs through three or four different street names, so naming it will be a challenge. My take: since OCTA's transit operations are so strapped for cash, how about selling the rights to the name? Cleveland Clinic and University Hospitals bought naming rights to Cleveland's bus rapid transit system and dubbed it the HealthLine. We could do something similar with a UC Irvine-branded rapid bus and do away with that hideously-infrequent UC Irvine Medical Center shuttle, which runs every 2 to 3 hours.
Comments

Maybe we should change street names to make them uniform

>Their only problem: the bus from Brea to Irvine runs through three or four different street names, so naming it will be a challenge.

I think we should consider changing some street names so that a single street has one name its entire length.

One street in particular - Sepulveda->Willow->Katella - why three names for one street? It confuses visotors and locals alike.

Another problem is street numbering. Addresses can take a dramatic jump when crossing city or county lines. I'd like to see a standard system for all of L.A. and Orange County,

Great

I have been looking for this site (A site about OC based transit for 2 years) It was under my nose all along. Thanks Steven, Ill be watching here often. I saw the Bravo bus demonstration. I am less than impressed they are using 27 New Flyers with ugly paint jobs. I was hoping for a new and stylish bus type. I guess this does eliminate the maintenance issue., since it is the same bus to service then. I hope they rethink the paint job however.

Thanks for reading

Hi Andrew, thanks for reading! I agree: the paint job is mediocre and doesn't make a very bold statement. But it sure beats the ugly VTA 522 ( http://www.vta.org/projects/line22brt.html ).
William, good idea. I have a feeling it'd get a lot of pushback from business owners who'd complain about having to change their business cards, yadda yadda yadda. At least the change in street names isn't as bad as the curved, looping roads in Irvine (e.g. Yale Loop is one big circle, several miles long; University takes such a convoluted path, then becomes Jeffrey).

Is Bravol! dead?

Does OCTA still plan to start Bravo! next year, or is it one of the many casualties of the state budget?

Don't know if OCTA's Bravo is dead.

OCTA plans to start Bravo next year, but then again, Bravo was supposed to start last year too. I don't know; I haven't dug through any of OCTA's recent notes online. (when I went to a BoD meeting a few months ago, it sounded like OCTA officials felt obligated to do this or face legal repercussions for not using funds for air quality? not sure).

I wouldn't be surprised if the system were dead because OCTA could've put a lot more effort into securing federal transit stimulus funds for Bravo during the Obama stimulus action plan scramble (when a lot of county and state government agencies went into overdrive to get programs to qualify for federal stimulus funds).