branding

Exploring healthcare ventures with other physicians at FreelanceMD's Med Fusion 2011 conference

Medical Fusion 2011 Conference

There are so many possibilities for new medicine-related ventures that it’s hard to define and pin down all the options. Enrolling at my school’s MBA program (at the University of California, Irvine) was my first step towards nailing those options down. UC Irvine has allowed me to hear from executives such as Rick Afable, MD, the CEO of Hoag Hospital and how he’s transitioning the organization towards a more vertically-oriented system. I’ve taken courses from non-clinical physicians like Sherri Treasurywala, MD PhD MBA, who worked for a high-profile consulting firm. UCI’s Brand Management class gave me the chance to meet restauranteurs like Wing Lam, CEO of Wahoo’s Fish Tacos. And I’m not done exploring — I’ve got 2 more quarters left in 2012 to explore the politics of healthcare, entrepreneurship, and (if time allows) consumer behavior.

To my surprise, online websites have allowed physicians with new ventures to post their thoughts. One such website, FreelanceMD, puts on annual conference, the Medical Fusion Conference, linking physicians (and healthcare providers (and medical students!)) together. Gregory Bledsoe, MD, formerly an emergency medicine attending physician at Johns Hopkins, graciously allowed me to attend the Medical Fusion Conference in Las Vegas. Interestingly, but not surprising, at least 25% of the attendees wanted to leave medicine entirely.

Image is Everything

Public transit — especially in Santa Clara County — suffers a very negative image because it's billed as a form of transportation for the disabled, the impaired, the poor, or the senior who gave up driving. It's billed as difficult to use. It's billed as “ghetto” and unsavory. Though there are lots and lots of factors that make transit very unattractive, let's focus on one thing: does it look sexy? read more→

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