Our team's Pinnacle AcuShape project made it to the Business Plan Competition finals!

The Pinnacle Therapeutics team!

Friday was one crazy day. Our team’s project, Pinnacle AcuShape, swept the People’s Choice Award and made it to the final 4 contestants after being chosen from a total of 40 teams.

Larry Kim, Ed Wu, Khoa Tu, Mohammed Elayan, and Cyrus Manuel — my teammates — did an amazing amount of work to make this a reality. I made sure all the visuals — including AcuShape’s business plan document and the slides — looked good using my graphic design and desktop publishing layout skills. My team was so well-organized that it was incredibly easy to work with them. It was especially amazing to see my friends’ research in ear-nose-throat surgery transform into a business that attracted many, many judges and venture capitalists. Ray Cohen, the CEO of Minnow Medical, and Dr. Joon You from the Beckman Laser Institute provided an amazing amount of coaching along with stories on their past venture capital deals.

The product, AcuShape, essentially makes cosmetic surgery on cartilage minimally-invasive. You basically stick electrodes into the cartilage, hold the nose/ear/etc with a “mold,” and run a low electric current through the cartilage. It’s much more preferable and affordable than the current treatment, which is surgery. It’s in pre-clinical trials with animal subjects, and already numerous papers have been published on this electroforming experiment.

Here’s a comparison of the two technologies:

Traditional surgery is invasive, has long recovery, is expensive, and requires general anesthesia with associated risks. AcuShape, on the other hand, exacts minimal to no trauma, has a 30-minute recovery period, is cost-effective with incremental corrections, and requires no general anesthesia.

Each box would come with a power supply, controller, and a starting set of disposable molds & electrode needles.

AcuShape’s revenue model could be a razor-blade like model where we could give away the power supply & controller for free, or we could charge for both razor and blade. Either way, since the parts are disposable, we would have a recurring revenue stream.

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Vote for our business plan in the 2011 Business Plan Competition at the UC Irvine Merage School of Business

AcuShape introduction

I need your help!

Some of my classmates — Ed Wu, Larry Kim, Khoa Tu, and I — are trying to start a company, Pinnacle Therapeutics, that produces a medical device that will revolutionize plastic surgery. The device works by inserting thin needle electrodes delivering a small electrical current to painlessly reshape cartilage and tendon. This new device, known as “AcuShape,” will replace the torture of traditional surgery (cutting and bleeding) for reconstructive procedures, and will help prevent injury and risks associated with surgery.

Please vote for us so that we can have win funding needed to fund this project and move it to the next stage of development. You have the opportunity to make a difference in the lives of countless people in the future.

Here’s how to vote:

  1. Go to Vator.TV’s Merage Business Plan Competition page .
  2. Scroll down click to vote for “PINNACLE THERAPEUTICS” (they will ask you to log in with a Google, Facebook, LinkedIn, or Twitter account or register for a new account)
  3. Please feel free to share this event your friends and loved ones.


Thank you for your time and we appreciate your generous support. FOR THOSE THAT HAVE VOTED PLEASE FORGIVE US FOR THE SPAM.

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