OCTA proposes route, sets hearing for Harbor Blvd rapid bus

An update on OCTA's Bravo system on Harbor Blvd: OCTA is having a Rapid Bus public hearing set for Mon, Dec 8, 2008 9:00am at their headquarters. Their description (with my own emphases added)? "Route 543 will operate primarily on Harbor Blvd between the cities of Fullerton and Newport Beach on weekdays only between approximately 5 a.m. and 8 p.m. The purpose of the BRT [sic] service is to provide a rapid transit option to Orange County commuters and visitors as well as satisfying congestion mitigation commitments and regional air quality conformity requirements by the end of 2010 in the South Coast Air Basin. The BRT service will supplement the existing local service in order to maximize operational efficiency and passenger convenience. The BRT service is proposed to be implemented with the June 2009 service change effective June 14, 2009.

It's about time!

I picked up the route map and hearing notice off a 57 bus and scanned it. Take a look at the route.
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Image is Everything

Public transit — especially in Santa Clara County — suffers a very negative image because it's billed as a form of transportation for the disabled, the impaired, the poor, or the senior who gave up driving. It's billed as difficult to use. It's billed as “ghetto” and unsavory. Though there are lots and lots of factors that make transit very unattractive, let's focus on one thing: does it look sexy? read more→

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